Sales Manager at Watershed

Position: Sales Manager
Grade: 3
Salary: £34,736 per annum
Hours: Full time
Contract type: Permanent
Responsible to: Director of Trading
Location: In the building. This post is not suitable for remote working.

Purpose of job

Working with the Director of Trading to manage Watershed marketing and communications for Events and the Café & Bar across all relevant channels, with the aim of growing sales and achieving annual sales targets across the trading business.

Reporting to the Director of Trading, you will work with the Events Manager and Head of Café & Bar to effectively promote our trading offer and maximise opportunities with the following key areas of responsibility: 

•   Develop and deliver an effective sales strategy and pipeline for Watershed Events that creates engagement with current and prospective clients and customers.

•   Increase transaction spend within the Café & Bar.

You will work with the Head of Communications and the communications team to ensure consistency in messaging and branding across all channels, aligning initiatives with overall Watershed business strategies.

You will be an excellent rapport builder, possess a great sales approach, with solid negotiation skills, and not be afraid to roll your sleeves up and get the job done.

Main responsibilities

•   Create a proactive sales strategy - including proactive selling, campaigns, social media and web profile. Updating our sales and marketing material and assets for conference and events including the website, our offers, our pricing, our packages, our visual assets and continuously monitoring them.

•   Sales Pipeline and Client Engagement: Identify, engage and develop relationships with new and existing clients to enhance opportunities for new and repeat business

•   Market Intelligence: Keep abreast of industry trends, competitor activities, and market demands to inform sales tactics and strategies.

•   Reporting: Provide regular updates to senior management, including detailed sales reports, pipeline analysis, and forecasts.

•   Collaboration: Work closely with the events, marketing, and operations teams to ensure seamless execution of client deliverables.

•   Ensure that the relevant data is effectively and efficiently captured for organisational reporting, project evaluation and measuring success. 

Key performance indicators

•   Establish a Trading sales pipeline with a healthy conversion rate.

•   Sales Targets: Consistently meet and exceed sales targets, contributing to the overall financial success of both Events and Café & Bar.

•   Market Intelligence: Industry knowledge and benchmarking is kept up to date and shared with colleagues.

•   New offers developed.

Essential criteria

•   Proven Track Record: Demonstrated success in meeting and exceeding sales targets, with a solid network within the events or marketing sectors.

•   Experience: B2B event sales, particularly in selling large events conferences using multiple rooms.

•   Communication Skills: Exceptional verbal and written communication skills, with the ability to deliver compelling sales pitches and presentations.

•   Relationship Management: Strong interpersonal skills, adept at building and maintaining long-lasting client relationships.

•   Proactive: A self-motivated individual with a positive attitude and the ability to work independently and as part of a collaborative team.

•   Ability to develop creative communication ideas and translate sometimes complex subject matter into inspiring and accessible messages. 

Application process

Please find more information and application materials here: Sales Manager | Watershed

Closing date: Mon 5 May, 17:00 BST

We will be conducting short interviews with all applicants who meet the essential criteria. A shortlist will then be invited to a longer second interview.

First round interview / presentation (if relevant): Fri 9 May

Second round interview: Wed 28 May - Thu 29 May