Central to our marketing strategy is the use of digital communications. We have some of the UK’s best performing visitor websites and a broad range of newsletters to targeted databases plus an overarching programme of social media engagement.
Our digital communications are aimed and themed towards our different audiences and our objective is to align themes as closely as possible to ensure that there is consistent messaging.
Consumer brands
All our consumer marketing operates under the Visit Bristol and Visit Bath brands. This includes the VisitBristol.co.uk and VisitBath.co.uk websites as well as branded newsletters and social media channels – Facebook, Instagram and Twitter.
The websites offer a blend of inspirational editorial content, business listings and themed pages for niche markets. All enhanced by searchable databases, illustrative maps, regular blogs, integrated social media feeds, an itinerary planner, an online shop, suggested itineraries, banner advertising opportunities, videos and images and online booking portal.
Media and Press
There is a dedicated section of the Visit West website for journalists, bloggers and researchers. We send press releases on various themes to targeted media for all our brands as well as pro-active targeting of media and influencers and hosting media visits.