Latest Opportunities

Throughout the year there will be opportunities to promote your business to the travel trade either directly, through stand-sharing at events or by advertising in our communications. We will promote these opportunities via our industry communications and by direct contact with members who we believe will benefit from the activity.

The opportunities can be local, national or international in terms of location.

Current opportunities:

• Stand share at British Tourism & Travel Show 2025  
• Stand share at Group Leisure & Travel Show 2025
• Taking England to the World travel trade training with VisitEngland
• Visit Britain Market Update Webinars

British Tourism & Travel Show

NEC, Birmingham, 19-20 March 2025 (two days)

Visit West shared stand space with members as a joined-up Bath & Bristol stand in 2023 and 2024 and we were pleased at the number and quality of leads obtained – group organisers seriously interested in our region for overnight and day trips. We have worked with the show organisers to secure a premium position and benefit from neighbouring destinations adjacent to us.

British Tourism & Travel Show website: https://www.tourismshow.co.uk

Estimated basic cost will be £900 + vat per sharer (subject to a minimum number of sharers). We are minimising additional costs for stand design by allowing each exhibitor to bring along a standard width pull-up banner. Visit West will provide literature stands for visitor guides and there will be two 1m wide branded desks that we will share.

Contact us via email for more details or to express interest.

Costs included:

• 1m wide stand space, to include your own pull up banner which you bring
• Opportunity to meet domestic group buyers and coach tour operators
• Use of lead scanning app to record contacts and meetings for easy follow-up
• Distribution of marketing material via the stand
• Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and corporate social media posts

Costs not included:

• Travel costs (the venue is adjacent to Birmingham International train station)
• Overnight hotel costs (guaranteed rates at nearby hotels are provided by the show organiser)

Group Leisure & Travel Show

Stadium MK, Milton Keynes, 2 October 2025 (one day)

Visit West shared stand space with members as a joined-up Bath & Bristol stand in 2023 and 2024 and we were pleased at the number and quality of leads obtained – group organisers seriously interested in our region for overnight trips (as well as some day trips). 

Group Leisure & Travel Show website: https://grouptravelshow.com/ 

We have a high-impact location near to the entrance of the event. If you click on the 'Floorplan' link on the website above and then zoom in, we have pre-booked stand 117, with the potential of also including half of stand 119. This is opposite the main entrance and also adjacent to Great West Way who will be on stand 109 again.

Estimated basic cost will be £950 + vat per sharer (subject to a minimum number of sharers). We are minimising additional costs for stand design by allowing each exhibitor to bring along a standard width pull-up banner. Visit West will provide literature stands for visitor guides. There will be two 1m wide desks that we will share (very much like image above from 2023).

Contact us via email for more details or to express interest.

Costs included:

• 1m wide stand space, to include your own pull up banner which you bring
• Opportunity to meet domestic group buyers
• Use of lead scanning app to record contacts and meetings for easy follow-up
• Distribution of marketing material via the stand
• Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and corporate social media posts
• Free exhibitor hot drink, breakfast roll and packed lunch (provided by show organisers)

Costs not included:

• Travel costs
• Overnight hotel costs

Taking England to the World travel trade training

Virtual, self-taught

Visit West can highly recommend VisitEngland's online course for local tourism businesses; the free market-leading Taking England to the World training modules.

Designed by industry experts, the online course is designed to help you reach new international and domestic audiences. Presented in chapters covering topics ranging from product development, pricing, and distribution to marketing and content creation, you’ll come away armed with practical tips to attract new global customers and grow your business.

What will I learn?

The one-day course will give you a good foundation in key topic areas outlined below. You’ll receive practical takeaway tips to help you develop and promote your product for sale in key markets. 

• Inbound tourism- Value, opportunities, market behaviours and trends
• Defining your product offering, Pricing and Distribution
• Building powerful relationships with the travel trade
• Digital marketing and content creation

Find out more and start browsing the course here

*Please note this course is also available as a one-day in-person training day. See link above for dates throughout 2025.

VisitBritain Market Update Webinars

Online, various dates June - October 2023

A series of Market Update Webinars where you can hear the latest insights for key inbound markets to the UK.
Between June and October 2023, the free series of webinars offer a valuable opportunity to get up-to-date data and the latest market research on Asia, Europe and the Americas from VisitBritain's research team and in-market experts.   

Sessions focussed on Europe, India, China & Hong Kong in June; Australia and New Zealand in July; Japan & South Korea in August; Nordics and Germany in September and Italy, France, Spain and Brazil & South America in October. 

View webinar recordings