International Marketing

Overseas visitors stay longer and spend more. Most of our international marketing activity centres around the travel trade where we ensure our region is included in itineraries and therefore bookable for inbound tourists.

• See our travel trade marketing section
• See the Discover England Fund projects we are involved in
• View our dedicated 'Bath and Bristol' travel trade website

International visitors come to our region for leisure, business, study and to visit friends and relatives.

Working with Visit Britain we host international media and influencers to seed awareness and bookings to our region from key markets. We target short-haul markets with easy connectivity to the West of England as well as long-haul markets and audiences who have a propensity to consider a visit.

Top markets include France, Germany, Spain, USA and Australia. Secondary long-haul markets include India and China.

The Visit Bristol and Visit Bath websites are able to be translated via a google translate function.

As well as highlighting each destination we also promote a ‘hub and spoke’ destination product, offering a unique mix of visitor experiences across Bristol and Bath and the wider region for international visitors.