This November and December, Brunelf, Bristol’s own 15-ft version of The Elf on the Shelf® is back and ready to spread festive cheer across some of the city’s most iconic locations. From Friday 22 November – Tuesday 24 December, Bristol’s giant Scout Elf will embark on a Christmas adventure, delighting Bristolians with his larger-than-life presence, playful holiday antics and some new-for-2024 Christmas surprises!
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The Elf on the Shelf is a beloved global Christmas tradition in which Santa’s Scout Elves visit families each day during the festive season and report back to Santa each night on their family’s Christmastime activities. With more than 21 million Scout Elves sold since 2005 and over 8.5 million fans on social media, the brand has achieved iconic status, and its Scout Elf is a Top 10 holiday character across the UK and US. (Source: Independent study commissioned by CCA and B, LLC aba The Lumistella Company and conducted by Beano Brain. Dec. 2023. US, UK based.)
In partnership with Redcliffe & Temple BID, Bristol City Centre BID and The Lumistella Company, home to The Elf on the Shelf® Santaverse™, the hugely popular festive installation invites families, residents and visitors to explore the city’s landmarks in a whole new way.
Brunelf will visit a series of handpicked locations, each chosen to showcase Bristol’s unique character and community spirit. Here’s where the Scout Elf will be making merry this winter:
- No. 17 Park Street (22 – 25 November)
- Old Fire Station (25 – 27 November)
- Ritorno Lounge (27 – 29 November)
- Bristol Temple Meads (29 November – 2 December)
- 70 Redcliffe Street (2 – 5 December)
- The Wellhead (5 – 9 December)
- Cheese Lane Shot Tower (9 – 12 December)
- The Planetarium at We The Curious in Millennium Square (12 – 16 December)
- Bristol Hippodrome (16 – 20 December)
- Bristol Old Vic (20 – 24 December)
Visitors can look forward to a series of festive surprises as the Scout Elf embraces each location with holiday spirit…!
Alongside Brunelf’s Christmas adventure, there’s an opportunity to participate in the new for 2024 ‘Elfie’ competition. Simply snap a selfie with Bristol’s Scout Elf and post it on Instagram using the hashtag #BristolElfie, while tagging @bristolbid and @redcliffeandtemplebid. Each post enters participants into a drawing to win a £500 Love Bristol gift card - the perfect festive treat!
Throughout the duration, the official Elf on the Shelf® Scout Elf will be making surprise appearances at various locations across Bristol, including a meet and greet and story time at a number of locations during December. Residents and visitors should keep their eyes peeled for these pop-up events, where the Scout Elf will be spreading festive cheer, taking photos with visitors and joining in on some holiday fun. Guests can look forward to spontaneous performances, storytime sessions and the chance to snap an ‘Elfie” with the cheerful Scout Elf.
Steve Bluff, Director of Redcliffe & Temple BID, said: "Our aim is to create a Christmas experience that inspires Bristolians to explore their city and enjoy these well-loved locations in a fresh, festive light. The Scout Elf’s return brings new activities and adventures to these iconic spots and we’re thrilled to see the magic unfold."
Vicky Lee, Director of Bristol City Centre BID, added: "The Elf on the Shelf® has quickly become a holiday favourite for the city and this year we’re excited to take it to new heights and new spots. It’s all about celebrating Bristol and making the festive season unforgettable for everyone who visits."
Following the success of the campaign spearheaded by Bristol in 2023, the giant Scout Elf is expanding his Christmas cheer to Liverpool and Croydon with their individual Business Improvement Districts, where residents can expect their own festive surprises and competitions.
Elsewhere in the city, some of Bristol’s most well-loved locations, including King Street, College Green and Park Street, will be adorned with show-stopping Christmas lighting this festive season. Corn Street’s Chandelier-style street lights will also be making a return, alongside Christmas baubles and tree lights across Queens Road, Welsh Back and the Harbourside, ensuring the city centre is more Christmassy than ever before.
With more than 180 businesses across the city including retailers, restaurants, theatres and entertainment signed up to the Love Bristol Gift Card it makes the perfect gift for Christmas. Cards can be purchased online here. A £500 gift card prize ensures the lucky winner of the ‘Elfie’ competition will be able to treat themselves to a late Christmas present - be it buying a new outfit, enjoying a meal out or soaking up the culture in one of their favourite Bristol locations, knowing they are supporting local businesses at the same time.
For daily updates on Brunelf’s journey, Follow Redcliffe & Temple BID and Bristol City Centre BID on Instagram.
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