Visit West have today released a set of eye-catching new Bath at Christmas campaign images featuring a very dapper Santa in iconic Bath locations.
The concept and art direction has been delivered in partnership with Bristol design agency Stuff and photographed by Adam Gasson. The shots aim to showcase the beauty and magical atmosphere of the city during the festive period and encourage visitors to book mid-week breaks, stay longer and explore more.
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Image: Stuff Creative Studio & Adam Gasson
The images along with snappy wording and straplines will be placed across digital channels including the Visit Bath website, social media channels, email marketing and advertising. Go to visitbath.co.uk/Christmas for inspirational Christmas content and features, and look out for Santa (and his red hat!) at the Roman Baths, bathing in the roof top pool of the Thermae Bath Spa, stepping off the train at Bath Spa station, relaxing in bed at Hotel Indigo Bath, dining at Green Park Brasserie, the Bird Hotel and Sally Lunns, and outside of Bath Abbey.
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Image: Stuff Creative Studio & Adam Gasson
Jon Chamberlain, Head of Marketing, Visit West, said: “We wanted to create more of an awareness of the whole visitor offer around the festive period, and who better to be our ambassador than Father Christmas! We are showcasing things to do, experiences, places to stay, where to eat and drink, and the fabulous shopping in Bath to encourage people to take their time and stay overnight during November and December - if Father Christmas is having more than a flying visit, then so should you!”
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Image: Stuff Creative Studio & Adam Gasson
Richard Spruce, Creative Director, Stuff Creative Studio said: “We’ve really enjoyed bringing our campaign concept to life, capturing all these wonderful scenes with some beautiful photography that shows Santa taking some time out and enjoying everything that Bath has to offer at Christmas.”
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Image: Stuff Creative Studio & Adam Gasson
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