Senior Paid Media Manager at Navigate

About the role:

Entrusted with the responsibility of managing an impressive portfolio of paid media accounts across a number of platforms, the role of the Senior Paid Media Manager will involve comprehensive media planning, account optimisation, and ensuring clients hit their target KPIs.

This role offers the best of both worlds, combining project management of paid media

accounts with more technical aspects including optimisation. Beyond managing these

campaigns, you'll be a bridge, forging strong client relationships, guiding junior team

members, and continuously identifying avenues for innovation in the world of paid media.

As part of our commitment to flexibility and work-life balance, we operate on a hybrid working model.

Your responsibilities:

• Management of paid media accounts across multiple ad platforms, including Google Ads,
• Meta Ads, Microsoft Ads, Pinterest, LinkedIn, TikTok and any other emerging platforms.
• Structure, build and launch campaigns for new and existing clients.
• Ensure client budgets are monitored and optimised daily.
• Optimise accounts and campaigns to ensure clients are hitting agreed target KPIs.
• Engage in in-depth product feed optimisation and demographic targeting.
• Project manage paid media campaigns.
• Build, nurture, and maintain strong relationships with clients, in order to be able to tailor best-practice recommendations to their circumstances.
• Generate and present comprehensive performance reports, both internally and for clients.
• Employ ad platform interfaces and GA4 for in-depth campaign analysis.
• Conduct attribution analyses to gauge multi-channel campaign effectiveness.
• Diagnose and address performance issues in paid media accounts.
• Introduce and suggest innovative advertising products to relevant clients.
• Collaborate with the sales team to develop forecasts and KPIs for pitches.
• Analyse and address client briefs from a paid media standpoint.
• Management and mentoring of junior team members.
• Facilitate regular training and mentoring sessions to bolster team proficiency.
• Stay up to date with the latest advancements in advertising platforms, sharing this knowledge with the wider team.

Navigate are looking for someone with the following skills: 

• At least five years of hands on experience crafting and delivering successful campaigns across Paid Search and Paid Social channels.
• Excellent working knowledge of biddable media and key partner platforms (Google Merchant Centre, Microsoft Ads, Meta Ads, LinkedIn, TikTok and more).
• Detailed understanding and experience of relevant supporting technologies, including the Google Advertising Suite (GA4, Looker Studio, Tag Manager, Google Ads).
• Excellent analytical skills for thoroughly reviewing campaign performance with the ability to effectively communicate results and recommendations.
• An on-time, on-budget and on-target advertising campaign track record.
• Excellent verbal and written communication skills, with the ability to build strong relationships with both internal and external stakeholders.
• A proven ability to stay up to date with the latest developments and identify new opportunities and innovations to develop our offering.
• A passion for great work that you are proud of, but not for any old brands, for brands that actually make a difference.
• Prior experience working with travel or conservation brands would be a bonus.

The offer:

• Salary of £40,000k - £48,000k per annum (dependent on your experience)
• Flexible working hours and hybrid working options
• 25 days holiday, plus Bank Holidays
• Company Profit share
• A wellness budget - to spend on boosting your wellbeing 
• Quarterly company-wide check-ins and socials
• A generous training budget
• Industry training sessions
• A welcoming and friendly company culture that promotes a healthy work/life balance

If you are interested in applying for this role please read the full job description here and send your CV and cover letter to holly@navigate.agency