Visit West, the Local Visitor Economy Partnership for the region, recently hosted two successful media events to launch Christmas consumer campaigns for our lead destinations. In total, around 85 Visit West members met with 95 media and influencers and many more members are also benefitting from coverage created by visiting media and influencers.
Bath At Christmas
On Thursday 16 November, our Bath at Christmas event was held at Macdonald Bath Spa Hotel. Our biggest Bath event so far saw Emma Frayling, PR & Communications Manager, present to members and media in the room about markets, events, attractions, where to stay and where to eat and drink this Christmas. Other speakers on the night included Bath Christmas Market and Mojo Moves. Music was provided by local musician Isobel Holly.
Media attending were issued with a media pass for them to experience the best that the city and surrounding area has to offer this festive period. Goody bags were handed out with lots of festive gifts donated by members. The media have been tasked to create content and social media posts linking to the Visit Bath Christmas pages and using #BathAtChristmas.
In 2022, this campaign generated coverage with an audience of 657,000 estimated views.
Find out more about getting involved in our campaign with the Bath At Christmas toolkit.
Merry Bristmas
On Monday 20 November, over 100 people attended the Merry Bristmas launch event at Watershed in Bristol.
Jon Chamberlain, Head of Marketing, presented the 'Everyone's Welcome to Our Place this Christmas' creative and a selection of experiences for the media and influencers to enjoy and create content around. Other speakers included Watershed, Bristol City Centre BIDs, Yuup and Bristol Beacon. The audience were also treated to a special performance from the graduating students from Bristol Old Vic Theatre School who showcased two numbers from their production of Into The Woods.
Media attending were issued with a media pass for them to experience the best that the city and surrounding area has to offer this festive period. They were also given a £10 Love Bristol Gift card and welcome drinks were provided by Thatchers Cider. The media have been tasked to create content and social media posts linking to the Visit Bristol Christmas pages and using #MerryBristmas.
In 2022, this campaign generated coverage with an audience of 622,000 estimated views.
Find out more about getting involved in our campaign with the Merry Bristmas Campaign Toolkit.
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