We offer Instagram takeovers of our Visit Bath and Visit Bristol consumer channels every weekend, and selected weekdays throughout the year. Find out more about what an Instagram takeover is and how you can get involved. 
What is an Instagram Takeover?
An Instagram Takeover is when someone temporarily takes over another account to create and share their own content. They are a great way to raise exposure of your organisation or brand whilst talking about the wider area and are a great way to interact with new audiences.
We started offering takeovers of our Visit Bristol channel a number of years ago, before they became commonplace and have now included our other consumer channel Visit Bath. We also offer them on Meet Bristol & Bath, an account which is aimed at event and conference planners. Our Instagram Takeovers have grown to become hugely popular and successful.
Due to their popularity and effectiveness they are often booked months and sometimes up to a year in advance, so please speak to us as soon as possible if you are interested. Takeovers are great benefit of Visit West membership as we give priority booking to our members. We aim to accommodate requests from members depending on membership level and time sensitive events and campaigns where possible, but all takeovers are subject to availability.
We do offer takeovers to non-members, influencers, media and individuals as well. So please get in touch with us if you are interested.
Find out more about Visit West membership here.
How do they work?
Unless other arrangements have been made, we will send you over the login details for our Instagram account the day before the takeover. We also send over guidelines about the timings, recommended frequency of posts, reccommended types of posts (Stories, grid, Reel etc), what types of posts work well on our channels (as these may differ from those on your own channels), and any limitations. We also suggest opening captions for your posts, and which hashtags work best.
We recommend a strategy or plan for what you will post and who will be responsible for posting and can advise on ideas and best practise for this.
To ensure variety for our audience and to enable more of our members to take part, we ask for at least six months between takeovers.
You are also very welcome to record the insights and results of your takeover before you log out for your own records.
Instagram takeover benefits for you
Here are a few ways an Instagram takeover can help you.
Find new audiences - You will have access to and exposure to a large and well-engaged audience for your brand. It’s a chance to share your voice with a new audience and showcase what you have to offer. We often find that businesses and individuals get a good boost in followers after a takeover. At the time of publishing (November 2023) Visit Bristol has 83,000 followers and Visit Bath has 70,000 followers.
Highlight an event or campaign - If you have an important milestone approaching, a takeover is a great hype machine. Consider it a chance to drum up attention before launching a new event or service.
Generate content for your account - we allow collaborator posts on takeovers so it's a great way to plan and produce content for your own channels too. We also recommend that you promote the takeover on your own Instagram channel beforehand too, which provides more opportunities for content.
Get in touch for more information
For more information about Instagram Takeovers and to book in a slot, get in touch with us today at marketing@visitwest.co.uk
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