Last week, VisitBritain Chairman Nick de Bois led the national tourism agency’s annual trade mission to North America, taking place from 7-10 September in San Francisco.
Destination Britain North America brings together dozens of British suppliers and top buyers from the USA and Canada to do business. Click here to view the Chairman’s opening speech to delegates as the three-day event got underway.
Image: Nick de Bois opening Destination Britain North America 2023, credit Jon Chamberlain
Jon Chamberlain, Head of Marketing at Visit West, attended on behalf of the region, representing Bath and Bristol to buyers in 40 meetings over the course of the event.
Jon reports: "The good news is the appetite for the Bath and Bristol region is high amongst buyers who are loving my pitch of 'The England You Already Know.....But Better,' encouraging longer overnight stays, resulting in higher spend and increased productivity in the visitor economy.”
"Travel trade work is a marathon, not a sprint, but I have a distinct feeling we are on the cusp of really making the most of the US and Canadian markets."
If you are a Visit West member and want to find out more about working with international travel trade, drop me a line."
As well as the pre-arranged schedule of 14-minute one-to-one meetings with buyers, there was also a networking welcome reception and dinners, including one on a boat trip around San Francisco Bay.
Image: Bristol & Bath being presented to delegates at Destination Britain North America 2023, credit Jon Chamberlain
Further travel trade events coming up where Jon and the team will be representing Visit West include UKInbound Annual Convention (September), Group Leisure & Travel Show (October), World Travel Market (November), Great West Way Marketplace (November) and Britain & Ireland Marketplace (January).
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