Paid Media Lead at Navigate

About Navigate: 

Navigate is an award-winning and BCorp-certified digital marketing consultancy based in the centre of Bristol. Their expertise in strategy, paid media, and creative campaigns has positioned them as the UK's leading marketing consultancy for travel and conservation brands.

Navigate are now looking for an expert Paid Media Lead to join their growing team. This role calls for someone ready to guide the paid media team, drive impactful outcomes, and revolutionise Navigate's approach to digital advertising. A background with at least six years of hands-on experience in paid media, inclusive of three years supervising teams and operating at a strategic level, would be ideal for this role.

About the role: 

In this position, you will actively engage in technical aspects alongside your team members, while also taking on project management responsibilities across paid media initiatives. Your primary focus will be on devising scalable paid media strategies,analysing intricate data to yield impactful results, and crafting campaigns that resonate and align with brands of genuine purpose.

Your comprehensive grasp of the digital advertising domain, combined with an acute analytical ability, positions you uniquely to respond to the dynamic nuances of industry trends. Whether it's pivoting strategies for the ever-evolving tourism and conservation sectors or identifying uncharted opportunities in the digital space, your foresight and adaptability are paramount.

Key responsiblities: 

• Leading the paid media function and crafting the overarching digital advertising strategy.
• Spearheading campaigns across key ad platforms, (including Google Ads, Google Merchant Centre, Microsoft Ads, Meta Ads, LinkedIn, TikTok, and more), both for your own accounts and those managed by the rest of your team.
• Delivering on-time, on-budget, and on-target advertising campaigns.
• Structure, build, and launch campaigns, while diligently monitoring and optimising client budgets to ensure campaigns consistently meet target KPIs.
• Conducting a deep-dive analysis of campaign performance, supported by relevant advertising technologies.
• Utilise ad platform interfaces and GA4 for comprehensive campaign analysis, and conduct attribution assessments to measure multi-channel campaign success.
• As this is a hands-on role, you will be required to diagnose and address account performance issues.
• Fostering solid relations with senior stakeholders, including managing relationships with industry-specific platforms.
• Regularly presenting nuanced campaign performance reports at a high level, while also proposing actionable solutions for improvement.
• Management, mentoring and guidance of the paid media team, promoting continuous learning.
• Staying aware of the latest developments in the field, ensuring the team and clients are always a step ahead.
• Pioneering advertising innovations and integrating them where relevant.
• Reviewing client strategies with a keen eye, searching for ways to amplify campaign efficacy.
• Collaborate with the sales team to develop forecasts and KPIs for pitches; addressing and analysing client briefs from a paid media standpoint.

The offer:

As well as a salary of £50,000k - £60,000k per annum (dependent on your experience), Navigate provide:

• Flexible working hours and hybrid working options
• 25 days holiday, plus Bank Holidays
• Your birthday off
• Company Profit share
• A wellness budget - to spend on boosting your wellbeing – think gym memberships, physio, massages etc
• Quarterly company-wide check-ins and socials
• An annual summer trip and a cracking Christmas party
• A generous training budget
• Industry training sessions
• A welcoming and friendly company culture that promotes a healthy work/life balance

To apply for this role, please send a CV and cover letter to holly@navigate.agency