Building on their success of being one of the first accredited Local Visitor Economy Partnerships, Visit West hosted VisitBritain/VisitEngland CEO Patricia Yates on Monday 14 August for a whistlestop introduction to some of the major projects that will have a significant impact on the region’s visitor economy across the next five years.
Image l-r: Managing Director of Visit West Kathryn Davis with VisitBritain/VisitEngland CEO Patricia Yates and Head of Heritage Services in Bath, Robert Campbell. Image credit Visit West.
As the national tourism agency, VisitBritain/VisitEngland supports England’s tourism industry, drives inbound visitor spend, and provides expert advice to industry and to Government, and are one of Visit West’s most important strategic partnerships. This visit was the opportunity to showcase the ambition for the West of England to be one of the most important UK regions for both leisure and business visitors.
Visit West Managing Director, Kathryn Davis said: “With hundreds of millions of pounds being invested in new venues, transport infrastructure, new experiences and place improvements in the coming years, it is imperative that key strategic partners know the ambition of the destinations and businesses to sustainably grow our visitor economy and experience. The benefits of these investments ensure that local people have access to world class facilities, as well as the being the catalyst for visits from friends and family, those coming for day trips and holidays, as well as business event delegates.
“Our strong relationship with the team at VisitBritain and VisitEngland is critical to this future success, as they provide the gateway to help reach a global audience, amplifying our destination messages and supporting the development of routes to market with the travel trade – a significant part of our work which is often invisible to local audiences.”
VisitBritain/VisitEngland CEO Patricia Yates said: “It has been fantastic visiting Bristol and Bath with Visit West, who organised a cracking programme, and extremely valuable to hear about the exciting and ambitious plans for growth and see first-hand the scale of development. It has also been wonderful to visit and businesses, venues and attractions and experience the region’s outstanding tourism offer and welcome.
“We look forward to continuing to work closely with Visit West, one of VisitEngland’s first Local Visitor Economy Partnerships, seeing the great activity it is delivering with businesses and stakeholders to attract domestic and overseas visitors, boosting the visitor economy.”
With visits to the Roman Baths, Brunel’s SS Great Britain, Brabazon Hangers and Bristol Zoo Project, VisitBritain’s CEO was able to hear first-hand more of the ambition and development in the region, as well as hearing more about developments in North Somerset, central Bristol and beyond.
As well as visiting some of the areas that will be transformed in the coming years, there were in depth discussions about the opportunities and challenges currently faced by businesses, the range of new experiences in the market and the balance of the rural, coastal and urban offer in the region.
-Ends-
For further information, images or to request an interview with Kathryn Davis please contact press@visitwest.co.uk.
Notes to editors:
About Visit West: The VisitEngland accredited official Local Visitor Economy Partnership (LVEP) for Bristol, Bath & North East Somerset, South Gloucestershire and North Somerset. It supports the visitor economy of the region which is worth £2.33billion and supports 45,000 jobs. Visit West operates the Meet Bristol & Bath Convention Bureau and the Visit Bath and Visit Bristol consumer websites. https://www.visitwest.co.uk/
Related
Comments
Comments are disabled for this post.
