Digital Marketing Co-ordinator at Noah's Ark Zoo Farm

Noah's Ark Zoo Farm are currently looking for a Digital Marketing Co-ordinator to join their marketing team. The successful candidate will report to the Head of Sales & Marketing and will be responsible for creating engaging, best-in-class digital content and developing their digital profile with key audiences through social media, website, and other digital channels.

Key responsibilities:

• Develop and execute digital marketing campaigns to drive brand awareness, admissions, group visitation, and sales of experiences, adoptions, and memberships.
• Analyse data and produce monthly reports to measure the success of digital marketing activities and make recommendations for improvements and growth.
• Stay up to date with the latest digital marketing trends and technologies and provide recommendations to improve marketing initiatives.
• Manage the website, ensuring that it is up to date, easy to navigate, and optimised for search engines.
• Produce regular, engaging, and informative blog articles for the Zoo Blog.
• Work in partnership with the Content Creator and Videographer to continually produce engaging content for social media platforms.
• Manage Google PPC, Meta, and other digital advertising.
• Develop and execute email marketing campaigns to promote Noah’s Ark Zoo Farm and its charitable aims.
• Management of CRM system, utilising automated email software. Striving to continually optimise, increase LTV, and make recommendations for improved conversion and engagement.
• Provide adhoc support to the Head of Sales & Marketing and Brand & Engagement Manager.

Other duties:

• Collate expenditure across all digital channels to feed into the overall marketing budget.
• Supporting the Marketing Assistant with IT Support and liaison with IT support contractors.
• Carry out other duties which may or may not be related to the job as reasonably requested by the Head of Sales and Marketing.
• To support the Marketing team with the achievement of wider marketing goals.

Skills and Experience:

Essential:

• 2+ years' experience in Digital Marketing.
• 2+ years' experience in social media management and content creation.
• 2+ years' experience in Google PPC and Meta advertising.
• Proficiency in CMS and email marketing software.
• Excellent organisational and communication skills, both written and verbal.
• Strong analytical and reporting skills.
• Ability to work well under pressure and to tight deadlines.
• Strong attention to detail.
• Proficiency in Microsoft Office.

Desirable:

• Adobe Photoshop skills.
• 2+ years' experience working within a busy Marketing team.
• 1+ years' copywriting experience for a range of audiences.
• Relevant qualification in Marketing or a related field.
• Experience in the Visitor Economy.

Benefits:

• A friendly and supportive work environment.
• Free membership to the zoo for yourself and family members that you live with.
• Contributory pension scheme.
• 28 days holiday per annum (inc. bank holidays).
• Discounts in the cafe and gift shop.
• On-site / free car parking.
• Training, career development and progression opportunities.

Salary: £25K - £30K per annum, depending on experience.

Days & Hours:

• Full-time, Mon to Fri, 9am - 5pm (8.30am - 4.30pm Dec and Jan).
• Part-time, 4 days or 3 days per week, will be considered.
• Hybrid working pattern considered.

How to apply:

Please send your CV and covering letter detailing why you are the ideal candidate for the role to careers@noahsarkzoofarm.co.uk

Please make your subject heading of emails 'Digital Marketing Co-ordinator' 

Applications for this role will not be considered without a covering letter.

Closing date for applications: 25th August 2023.