Visit Bath Website & Social Media Report: July - December 2022

An overview of the performance of VisitBath.co.uk and its associated social media for the latter half of 2022, July - December.

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VisitBath.co.uk

Sessions/Visits

VisitBath.co.uk received over 2.9 million page views from 1 July until 31 December 2022, up +5% on July - December 2021, up 48% on the same period in 2020 (also partly in lockdown) and 10% up on the same period in 2019 (last 'non-lockdown period).

Top pages

1. Homepage
2. Top 10 Things To Do 
3. Competiton
4. Things To Do
5. What's On
6. Bath Christmas Market
7. Bath at Christmas
8. Attractions
9. Where to Stay
10. Spa and Wellbeing
11. Top 10 Must-Sees
12. Thermae Bath Spa
13. Shopping
14. Restaurants
15. Food and Drink

Top sections

1. Things To Do 
2.  Blog
3. What's On
4. Food and Drink 
5. Homepage

Top blogs

1. Top ten things to do in Bath
2. Top ten must-sees in Bath
3. Eight of the best spa hotels in Bath
4. The Ultimate Guide to Spas in Bath
5. 16 Festive things to do in Bath
6. A guide to Christmas markets in Bath
7. 23 Free things to do in Bath
8. Where to go for cocktails in Bath
9. Swimming in Bath: Where to take the plunge
10. 22 things to do in Bath in 2022

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Social Media channels

Followers

Facebook - 54,767

Twitter - 34,515

Instagram - 62,928

Reach

Facebook - 823,000 reach

Twitter - 617,700 reach

Instagram - 478,000 reach

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Enewsletters

Visit Bath has over 40,000 emails subscribers

Average open rate - 47%

Average CTR - 7%

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To find out about getting your business listed on the VisitBath.co.uk website contact our membership team. Or if you are already a member, find out how to make the most of your membership here and How to make the most of your digital presence as a Visit West member.