National Trust joins the nation in celebrating #BlossomWatch day

A year on from the first ever #BlossomWatch Day, the National Trust is again encouraging people to celebrate the fleeting seasonal spectacle - as more than four million people share their images of spring blossom.

With the dark days of winter behind us and a desire to grab these moments of joy, the conservation charity is encouraging people to take a moment for their own wellbeing and take time to enjoy ‘nature’s confetti’.

The relatively mild winter with little snow and warm and dry March saw blossom emerge early in many areas around the country.

A sharp dip in temperatures at the end of March with temperatures dropping to -9.1 degrees Celsius – meant that delicate blossoms such magnolia were ‘burnt’ by the harsh conditions and unable to reach their full glory.

But with temperatures gradually getting back to a more seasonal norm – the charity hopes spring will be back on track, and is asking people to share pictures of blossom on social media on April 23 using the #BlossomWatch.

Whether in parks, along the roadside, in their own gardens or enjoying in the countryside, the charity is encouraging people to record blossom by sharing their experiences and joy brought on by blossom, wherever they live.

Andy Jasper, Head of Gardens & Parkland at the National Trust said: “This is a particularly good year to enjoy blossom in our gardens.  The lack of winter snow and gentle start to spring with the warm, dry and relatively settled March saw some varieties of cherry blooming early, and despite some sharp frosts in late March which affected magnolia in some parts of the country, we will hopefully see a longer season with much more blossom to enjoy.

“With many of our traditional apple orchards still to burst into bloom with their white and pink tinged blossoms, the weather conditions over the next few weeks and months are vital to ensure we get good crops this autumn.  We need to hope for no late frosts, like many places experienced last year which had a major impact on the harvest, and also need the right combination of warm, dry weather for the pollinators to pollinate and ‘set’ the fruit – and then enough rain to help the fruit swell over the summer months.

“One way that gardeners can guard against later frosts is by selecting later blooming varieties.  Some of our orchards have done just that.  Cotehele in the south-west have many different traditional varieties which bloom at different times which also ensures there is a longer blossom season to help the insects too.”

This year’s #BlossomWatch campaign which officially launched on 24 March has already seen over 53,000 images shared across social media feeds, with posts across Twitter, Instagram and Facebook.  

And, the campaign has already had over 5.5 million views (reach and impressions) on the charity’s own social media channels, from the beginning of March[2]. 

Some of the stunning images shared on social media, along with personal dedications, will also feature in adverts in 16 UK cities, including Bournemouth and Bristol in the South West.

One of the chosen images came from Elizabeth Cooksey, 58, from South Gloucestershire who took the image chosen at Thornbury Golf Centre for use in on the screen at Bristol (420 Stapleton Road).  She says: ‘I was inspired to take images of blossom not only for its beauty but because it represents the arrival of spring.  Blossom to me means new life, attracting many insects, providing nectar for the pollinators, a sure sign that nature is waking up.

‘Getting involved with #BlossomWatch is a way for me to express how nature can help with your personal well-being.  To have that connection with nature brings so much joy, which I have found through nature photography.’

Another of the chosen images came from Martin Price (50) from Mudeford in Dorset, who took the image of cherry blossom which will go on display in Bournemouth (The Screen @ Bournemouth One) says: “This Cherry Blossom means everything to me, as it was a present from my daughter Jodie for Father’s Day,16 years ago. Every year it just gets more beautiful, and I just felt the need to share it with others.’

Blooming blossom around the South West:

David Bouch, Head Gardener at Cotehele in Cornwall said: “The weather has been challenging in the South West.  The magnolias were in full bloom when we had a harsh frost which damaged their delicate petals.  However thankfully we don't think the frosts should have any impact on the apple or cherry blossom.  Next few weeks are key.  Need warmth so pollinators can do their thing.  The good think with our apple orchards are that we have a range of different varieties which flower at different times so that the blossom is in bloom for longer, which benefits all types of pollinators and insects."

Chris Cooper, Senior Gardener at Kingston Lacy in Dorset said: “Last winter we planted 100 cherry trees as part of the nationwide Sakura project and we’re so excited to see them in blossom in their first year with us, alongside our more mature cherry trees.  There’s also Camelia, Rhododendron and Magnolia in flower and the apple orchards will be coming into blossom the next few weeks.  Always lots to enjoy at Kingston Lacy.”

Paul Evans, Head Gardener at Tyntesfield near Bristol said: “Incredible colours are popping up all over the gardens at Tyntesfield. Cherry blossom and apple blossom signal in the start of spring and also provide the perfect food for wildlife.

The wisteria is still a few weeks away from flowering, but it is worth the wait to see the cascading blue and purple light up the south terrace.”

To get involved and to share images of any blossom in bloom this #BlossomWatch day, simply share images using #BlossomWatch.

For further information, inspiration and to donate towards the charity’s blossom tree planting ambitions visit www.nationaltrust.org.uk/blossom-watch