Visit Bristol Website & Social Media Report - 2021

An overview of the performance of VisitBristol.co.uk and its associated social media channels in 2021.

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VisitBristol.co.uk

Sessions/Visits

VisitBristol.co.uk had 3.2 million sessions in 2021

This is a + 39% increase on 2020, and only a - 13.5% decrease on 2019, considering the first quarter of 2021 was in lockdown and then a slow recovery.

Only an - 8% decrease in unique visitors compared to 2019 (last full non-pandemic year)

Devices

Mobile views continue to rise, with nearly 72% of all visits from a mobile device

Top pages

1. Things To Do
2. Homepage
3. Bristol Christmas Market
4.  Attractions
5. What’s On 
6. Christmas Events
7. Events Calendar 
8. Restaurants with Outdoor Seating
9. Food and Drink
10.  Family Things To Do

Top sections

1. What’s On 
2. Things To Do 
3. Blog 
4. Food and Drink 
5. Your Visit

Top blogs

1. Restaurants with outdoor seating
2. 21 things to do in Bristol in 2021
3. Top 20 spring walks around Bristol
4. Bristol's best pub gardens
5. Michelin-starred restaurants in Bristol
6. 10 rooftop bars in Bristol perfect for summer drinking
7. Bristol's best spa breaks
8. 60 free things to do in Bristol
9. Great places to watch the Euros in Bristol
10. Bristol restaurants offering delivery

New website developments in 2021

• TXGB integration was added in April 2021, further enabling the ability of members to sell tickets via the Visit Bristol website with a shorter customer journey.
• 'Lazy loading' was added in early 2021 improving load speed times and bandwidth usage. This improves the user experience which ultimately will increase dwell time and positive interaction with business listings and information on the website.     
• Blog pagination was added in August 2021 to allow search engines to more easily crawl through older and evergreen blogs, therefore increasing exposure to business listings and also improving search ranking.
• Booking links were added for business listings and events in November 2021. This allows for a separate address for direct booking to be added, and a resulting 'Book Now' button on the listing.

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Social Media channels

We have 219,500 total social followers across Instagram, Facebook and Twitter – over 18,000 extra since this time last year in Dec 2020.

Facebook - 56,675

Twitter - 93,480

Instagram - 69,350

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Enewsletters

Visit Bristol has over 23,000 emails subscribers

Average open rate - 22%

Average CTR - 5.9%

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To find out about getting your business listed on the VisitBristol.co.uk website contact our membership team. Or if you are already a member, find out how to make the most of your membership here.