Visit Bath Press Update - December 2021

National 

Prima Magazine 
Date – December 2021/Christmas issue print edition 
Reach – 212k 
Headline – Mini City Guide – Let’s visit Bath
Visit West supported this Christmas travel guide for women’s lifestyle publication Prima with content suggestions and imagery. Members/partners featured: Good Day Café, Sweet Little Things, Rossiters of Bath, Bath Aqua Glass, DoubleTree by Hilton, The BID Christmas Light Trail, The Bath Priory Hotel and Spa, The Pump Room Restaurant, Oak, The Walcot, Bath on Ice, Thermae Bath Spa, Mary Shelley’s House Of Frankenstein, The Jane Austen Centre. 

The Telegraph and telegraph.co.uk
Date – 4 December 2021
Reach – 45M 
Headline – 25 Festive trips for the ultimate family day out
25 festive trips for the ultimate family day out in December (telegraph.co.uk)
The Telegraph featured Bath Bid’s Elf SwapShop in a print and online Christmas family-focused feature after Visit West issued the Bath at Christmas press release. 

The Good Spa Guide 
Date – 13 December 2021
Reach – 94k 
Headline – Where to Spa and Christmas Shop 
Where to Spa & Xmas Shop (goodspaguide.co.uk)
Visit West pitched this piece to the editor and supported with content and images. Members featured: Bath on Ice, Artisan Markets, Thermae Bath Spa. 

Trivago Magazine online 
Date – 12 December 2021
Reach- 64k 
Headline – Winter in Bath
Winter in Bath: 10 unmissable things to do this season (trivago.co.uk)
Bath based freelancer Fred Mawer wrote this piece for Trivago.co.uk – Visit West supported with content and images. Members/partners featured: Bath on Ice, The Bath Bid’s Christmas Light Trail, Artisan markets, Bath Abbey, No. 1 Royal Crescent, Theatre Royal Bath, Thermae Bath Spa, Roman Baths, Fashion Museum, Bath Skyline Walk.

Image - Coverage in Prima Magazine and Bath Life Magazine.

Regional

Irish Daily Mail – print edition
Date – 11 December 2021
Reach – 28k 
Headline – Immerse yourself in Bath 
Visit West hosted a freelance journalist in Bath for this piece which included Bridgerton content as well as Bath at Christmas content. Members featured: Indigo Bath, The Jane Austen Centre, Mary Shelley’s HOF, Thermae Bath Spa, Roman Baths, No. 1 Royal Crescent. 

Broadcast

BBC Radio Bristol (Breakfast Show) 
Date – 2 December 2021
Reach – 111k
Headline- Visit West launch partnership with food waste app Too Good To Go
Kathryn Davis was interviewed as part of a feature on Visit West’s partnership with TGTG (feature secured by Visit West). 

Travel Trade 

Wewantsgroups.com
Date – November 2021
Reach – not known 
Headline- Visit West launch brand new Visit Bath website
https://wewantgroups.com/visit-west-launches-brand-new-visit-bath-website/

UKInbound
UKinBound featured the TGTG partnership in their enewsletter
https://www.ukinbound.org/member-news/visit-west-launches-partnership-with-too-good-to-go/

Local

Bath Life Magazine
Date – 1 December 2021
Reach – 20k
Headline – That Festive Feeling  
Local publication Bath Life featured various Bath at Christmas information with visitbath.co.uk as the CTA for further information after receiving the Bath at Christmas press release. 
Members/partners featured: Bath on Ice, Bath Abbey, Bath BID Christmas Light Trail and Elf Swapshop, The Royal Crescent Hotel, American Museum & Gardens, Theatre Royal Bath, Artisan Markets. 

Bristol-business.net
Date – 2 December 2021
Reach – not known
Headline – Partnership launched to stop unsold food from Bristol firms going to waste 
Partnership launched to stop unsold food from Bristol firms going to waste | Bristol Business News (bristol-business.net)
Bristol Business news published the Too Good To Go partnership news release on their site.

The Bath & Somerset Business Exchange (print edition) 
Date – Winter 2021
Reach – not known
Headline – New website to boost tourism in the city 
Local/regional business publication The Business Exchange featured a piece on the new Visit Bath website after receiving the press release.

Influencers/Bloggers

Influencer - @hungrybecky
Date – 22 December 
Reach – 8.7k
A festive break at Hotel Indigo Bath - ENGLISH MUM
Visit West supported a trip hosted by Hotel Indigo with additional experiences for her itinerary including The Coconut Tree and Mary Shelley’s House Of Frankenstein.

Influencer - @amyenvoyage
Date – December/ongoing 
Reach – 56k 
𝐀𝐌𝐘 | Travel Blogger | 𖤥 UK (@amyenvoyage) • Instagram photos and videos
Visit West hosted @Amyenvoyage for a stay in the city early December. So far coverage delivered includes video/reel content of Thermae Bath Spa. Further coverage expected shortly. 

Bath at Christmas

Around 50 national, regional, local and broadcast media and influencers attended the Bath at Christmas online media showcase in partnership with Bath BID and B&NES. Other key partners including No. 15 by GuestHouse, Bath, the American Museum & Gardens and the Theatre Royal Bath were also invited to present their activity. Media were encouraged to use the #bathatchristmas hashtag on their social platforms.  

Other Coverage

Get your skates on: the 10 most delightful ice rinks in the UK | United Kingdom holidays | The Guardian
The Most Stylish Places In Bath | British Vogue
New Site for the 'Original Wellbeing Destination' Sets a New Standard for Destination Websites - Simpleview Europe

Best Christmas Markets in England - Two Traveling Texans

Press releases – A What’s hot for Bath in 2022 press release was issued to all media in December and repurposed for a blog Things to Look Forward to in Bath in 2022 - Visit Bath.