Visit Bristol will produce and curate a wide range of digital content which will be published on the MerryBristmas section of the website. This will also be sign-posted across the website, including the homepage. As well as excellent search engine optimisation for organic traffic, this content will be widely promoted to our target audiences via digital advertising.
There will also be an element of specifically promoting train travel to the city.
We will be using social media, YouTube and Google advertising platforms.
We will also be seeding inspirational copy with a call to action to the MerryBristmas web pages via Digital PR and working with media and influencers. This will reach additional audiences, as will encouragement of local businesses to get involved with the campaign via use of campaign hashtag.
Activity will start at the beginning of November and run until Christmas itself, with media launch on 17 November.
Target audiences: Women aged 24-55, Cardiff, London, Exeter and from 30 minutes to 2.5-hour travel time. Focus will be on GWR rail network areas.
Take a look at the advertising opportunities rate card.
Contact Lisa for more information: Lisa.Franklin@visitwest.co.uk
Related
Comments
Nobody has commented on this post yet, why not send us your thoughts and be the first?
