Visit Bath Press Update - June 2021

National Coverage

Dream Escapes – Summer 2021 issue 
Reach – not known 
Dream Escape Magazine – Dream escape magazine
Bath was included as part of a round-up of Bridgerton filming locations – information and images were submitted.

Harper’s Bazaar online 
Reach – 499k MUV 
Bath travel guide | Best luxury hotels and restaurants (harpersbazaar.com)
Harpers Bazaar were invited by Visit Bath to come to the city for a travel guide feature using the Fashion Museum’s new Shoephoria! exhibition as a hook. No. 15 Great Pulteney, Fashion Museum, The Walcot (resulting in new membership), Bath Adventures and The Thermae were included in the coverage. 
Platinum Magazine – August print issue
Circulation – 56k 
Bath was featured as part of a piece on UK staycations inspired by TV shows which also resulted from the Bridgerton press release outreach pitching to freelancers. Bath Adventures, the Royal Crescent Hotel & Spa and The Holburne feature. 

The Curious Pixie – Influencer trip 
Reach – 19.8k on Instagram 
This trip was supported by Visit Bath with tickets for Bath Adventure and No. 1 Royal Crescent. 

Regional Coverage

Somerset Life Magazine – June/July print edition 
Circulation – approx. 20k  
Seven ways Bath is fashionable - 4-page article on fashionable Bath written for the publication. 
Written for the publication as part of an ongoing programme of editorial Visit Bath writes for Somerset Life featuring the Pump Room, Fashion Museum Bath, shops and shopping areas, Bath Spa University School of Art and Design and fashionable places for cocktails and afternoon tea. 

Local Coverage 

Somerset Live, Bath Live and Bath Chronicle 
Reach – approx. 80k+ across print, online and social media 
Bridgerton walking tour and afternoon tea experience the perfect way to spend afternoon in Bath - Somerset Live
As part of out-reach pitching on Bridgerton tours and experiences, a piece showcasing Bath Walking Tours’ Bridgerton Tour and the Francis Hotels’ afternoon tea was secured in the Bath Chronicle and on Somerset Live. 
The Bath and Somerset Business Exchange – June/July issue 
Reach – 15k 
Bath Awarded Funding for Tourism Recovery
Bath awarded funding to promote tourism recovery - The Business Exchange - Bath and Somerset (tbebathandsomerset.co.uk)
Print and online piece secured from the Tourism Recovery fund press release.