VisitBath.co.uk is a vast consumer-facing website showcasing the best of Bath and the surrounding area to visitors. Alongside the Visit Bath social media channels, this forms a formidable presence and mine of information for visitors and other consumers wishing to find out about things to do, what’s on and where to stay in and around Bath, a UNESCO World Heritage Site.
Member businesses are showcased in a variety of ways, from inspirational content to more functional event and product listings.
The Visit Bath ‘always on, content first’ approach ensures that the website is ever-relevant and doesn’t stand still. Our talented team create and curate content around what consumers are looking for and always focus on the best ways to attract web traffic and engage with visitors.
The Visit Bath website attracted 2.9 million sessions in 2023. Our most popular pages include What's On listings, Things to Do, Blog, Where to Stay, Food and Drink, our annual Bath At Christmas campaign, and Shopping.
The social media audience (as of November 2023) is in excess of 160,000 across Facebook, Twitter and Instagram with a combined social reach of up to 750,000 each month.
Member businesses are encouraged to backlink to the Visit Bath website and share blog and campaign content where they are featured. You can engage with our social media channels by tagging @visitbath or using #visitbath to increase the reach of your own posts. We also use seasonal and campaign hashtags, see the ‘campaigns’ page for more detail. We also allow weekend takeovers of our Instagram account – get in touch to find out more.
Find out more about the international consumer marketing work that we do at Visit West.
We provide services for press and work closely with writers and broadcasters to show off the best of Bath, Bristol and the region to their audiences.
