Green Tourism Business Webinars

The team at Green Tourism delivered a series of interactive webinars exclusively for businesses in the region in March and April 2022. Details of the webinars are below, and we encourage you to view as many as is relevant for you and your business.

About Green Tourism 

Green Tourism is a world leading sustainability certification programme, with 2,500 certified tourism businesses in 22 countries. 
Their team of qualified and experienced sustainability assessors have undertaken over 15,000 assessments and provided support and advice to thousands of businesses, destinations, trade associations, National Tourism Agencies and government bodies.  
Based on three pillars of caring for People, Places and our Planet, the Green Tourism criteria cover 70+ indicators across 15 sustainability goals including Carbon, Waste, Water, Biodiversity, Local Produce and Products, Ethical Purchasing, Health & Wellbeing, Equality and Inclusivity, Culture and Heritage, Active Travel and Community Giving.  

Webinar Details

Masterclass 1: Starting or enhancing your Sustainability Journey

Thursday 3 March 2022, 11am-12noon

Suitable for all businesses involved in the tourism and hospitality offering of the destination

• Create a baseline measure of your sustainability practices 
• Establish an improvement framework 
• Get the team involved 
• Set up an Action Plan 

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 2: Identifying Practical Changes

Thursday 10 March 2022, 11am-12noon

Suitable for all businesses involved in the tourism and hospitality offering of the destination

• Identify quick wins / low-cost improvements 
• Resource efficiency best practise – Energy, Waste & Water 
• Highlight range of practical examples, best practise & Case Studies from our 2,500+ member businesses 
• Introduction to a suite of sustainability Fact Sheets, and Tool Kits to develop their knowledge post webinar 

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 3: Customer Expectations & Communication

Thursday 17 March 2022, 11am-12noon

Suitable for all businesses involved in the tourism and hospitality offering of the destination

• Consumer expectations post COVID 
• Tourism trends & sustainability 
• The Green Recovery #buildbackbetter 
• Engaging and involving customers 
• Marketing your green achievements / telling your Green Story 

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 4: Developing a Sustainability Strategy, Policy, and Plan

Thursday 24 March 2022, 11am-12noon

Suitable for all businesses involved in the tourism and hospitality offering of the destination

• Setting up a SMART Action Plan 
• Enhancing Staff Engagement & Training 
• External Advice & Support available 
• A Framework for Improvement 
• Writing and Sharing a Sustainability Policy 
• Monitoring and measuring achievements 

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 5: Green Meetings

Thursday 31 March 2022, 11am-12noon

Suitable for all businesses with a meetings or events offering

• Overview of sustainability’s growing relevance for the meetings sector
• Introduction to the Green Meetings assessment process and the GreenCheck™ portal
• The improvement support available to member businesses
• How sales teams can win more business with their Green Meetings standard

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 6: Food & Drink

Tuesday 5 April 2022, 11am-12noon

Suitable for all businesses with a food and drink offering

• The importance of food & drink in your sustainability of your offering
• Advice and templates templates to support your progress
• Practical tips and case studies
• Bringing your sustainable food proposition to life for the customer

This event has now passed, please e-mail us to be sent a link to the recording

Masterclass 7: Engage with Suppliers

Thursday 7 April 2022, 11am-12noon

Suitable for all businesses which are involved in the tourism and hospitality offering of the destination and are working with suppliers

• The importance of suppliers in the sustainability of your offering
• Supplier screening processes and templates to help you get started
• Overcoming key supplier challenges 
• Work with your supplier to tell your story

This event has now passed, please e-mail us to be sent a link to the recording

Testimonials for the Green Tourism Programme

“The Green Tourism Award helps us demonstrate our green credentials to guests and corporate clients who increasingly ask about our policies before booking”

Nicola Davies, Partnerships Marketing Manager, Red Carnation Hotels

“The Green Tourism Standard enhances our RFP submissions and demonstrates
 that we are serious about sustainability”
Conal O’Neil, Chief Operations Officer, Dalata Hotel Group 

“I love everything about Green Tourism. It just clicks with everything I do.
It has kind of become an obsession with me”
Ivan and Annette Rankin, Grove Fort Self Catering