GWR to launch new pay-as-you-go smartcard for West of England region

Local train operator Great Western Railway is set to launch a new pay-as-you-go smartcard to roll payments and tickets into one, ensuring customers get the best value on the day of travel.

You can register for the new smartcard here. 

The GWR touch smartcard will be available to use across the west of England area and valid on GWR, Cross Country and Transport for Wales rail services within the pay-as-you-go boundary.

Image: Map of the new pay-as-you-go zone, credit GWR

West of England Metro Mayor Dan Norris said: 

“If we are going to reach our really ambitious net-zero-by-2030 target, we need to make it as easy and affordable as possible for West of Englanders to use public transport. This will help us cut congestion, improve road safety and begin to clean up our air too."

“The new pay-as-you-go GWR touch smartcard makes it easier for passengers making local journeys across the West of England Mayoral region, letting people breeze through the ticket barriers rather than having to queue in the station for a printed ticket. And with money tight it’s good to know you’ll always be charged the best value walk-up, flexible fare. This is an important first step and I look forward to working with GWR on further future improvements to make it easier to top up, to integrate with other types of public transport and one day to be able to use debit cards to tap in.”

The card will enable passengers to get best value on walk-up fares for the day of travel*, plus Weekly Season ticket price capping applied to end-to-end journeys between two stations over a Monday to Sunday seven-day week.

GWR Head of Retail, Lee Edworthy said:

“We’re delighted to be able to introduce this innovative new product, making it easier for people to take advantage of using the train in the Bristol area." 

“We’re really excited about the impending customer launch of the scheme and the future opportunities it provides in other areas and incorporating other modes of transport.”

Users will no longer need to buy a train ticket before jumping on a train in the pay-as-you-go travel area. They will instead just touch in and touch out on yellow smartcard readers on the ticket gates or platform validators for each journey they make, and at the end of the day be charged the best walk-up fare. Should journeys be delayed, the train operator will let customers know if they're eligible for compensation.

Councillor Don Alexander, Bristol City Council’s Cabinet Member for Transport, said:

“I am really pleased the GWR touch smartcard is launching and enjoyed finding out more about how it works."

“Smart ticketing plays an important role in making public transport more user friendly. This new pay-as-you-go card will help our residents access their local rail services and make sure they are getting the best available fares."

“We are continuing to work in partnership on rail improvements as part of the MetroWest programme and are looking forward to launching a series of new railway stations in the future to help connect Bristol communities to sustainable public transport.”

Train tickets and season tickets can also be stored on the smartcard with pay-as-you-go, except a Flexi Season ticket. GWR advises that a Flexi Season ticket is not used in combination with pay-as-you-go, and customers should instead obtain a separate smartcard for these products.

Severnside’s Heather Cullimore added:

“Severnside Community Rail Partnership welcomes the introduction of the new pay-as-you-go GWR touch smart card on routes radiating from Bristol. Finding best value rail fares is sometimes confusing for passengers, so a tap in and out system which does this automatically and accounts for railcard discounts is a great step forward.”

The service is expected to be available to customers at the beginning of September and is the first step before expanding wider schemes to other areas of the GWR network. Future plans could also see the inclusion of bus services and other transport modes to offer a true multi-modal solution.

Customers can get their smartcards now by following the simple steps below, and GWR will let them know when they can start enjoying pay-as-you-go travel in the region: 

• Register for a GWR.com account or log in if you already have one. 

• Go to ‘Manage smartcards’ within your account and choose ‘Apply for a smartcard’ from the drop-down menu. 

• Fill out the form and submit your order. 

• You should usually receive your free smartcard within five working days. 

For further information, including answers to some frequently asked questions please click here.

*At the end of the day, GWR analyses all of the customers' entry and exit taps and applies the most appropriate fare for the journeys made. The fare will be based upon the ticket types available on the day and the time customers travelled on services. It will then charge the best value walk-up, flexible fares as available on GWR.com, made up of Standard Class Anytime, Off-Peak and Super-Off-Peak Day Single, and Day Return Fares.