Consumer Marketing Opportunities

Our consumer websites, VisitBristol.co.uk and VisitBath.co.uk, are two of the UK's best-performing visitor destination brands. Combined they attract over 15 million page views annually, with audiences spanning the UK and key international markets including the USA, Germany, France, and Australia.

Both websites offer a blend of inspirational editorial content, business listings, and themed pages for niche audiences, from families, couples and groups to students and solo visitors. Features include searchable databases, illustrated maps, regular blogs, integrated social media feeds, an itinerary planner, suggested itineraries, banner advertising opportunities and video and imagery.

Your Business on Visit Bath & Visit Bristol

All Visit West members receive at least one listing on Visit Bath or Visit Bristol - showcasing your business with key details, contact information, special offers, and packages.. We also feature members across multiple relevant pages and blogs, depending on your offering and key audiences you are wishing to target, such as families, groups or students. 

To make the most of your business listings, take a look at our tips and ideas including, writing original SEO and GEO friendly content*, including high quality images, adding accessibile and sustainable facilities and information and submitting events and special offers.

*if using AI to generate content, please ensure that the copy is practical, informative and original.

• Find out more about making the most of your business listings, submitting events and adding special offers here.

Want more visibility? Additional advertising options are available across both websites, including banner ads and sponsored placements on key pages.

• Find out more about additional website advertising here.

Backlinks: Help us help you

One of the most effective, and often overlooked, ways to boost your own website's search engine visibility is through backlinks. These are links from other websites pointing to yours. As a Visit West member with a listing on Visit Bath or Visit Bristol, your business benefits from a link to your website from two of the UK's highest-traffic destination platforms, helping to improve your domain authority and organic search rankings.

But the relationship works both ways. When you link back to Visit Bath or Visit Bristol from your own website, for example from a local area guide, a "plan your visit" page, an FAQs section, or a partners page, you help strengthen the overall digital presence of the destination and a stronger destination platform means more visitors, more traffic, and ultimately more exposure for your business.

t takes only a few small changes to your website to make a meaningful difference, and our team is happy to advise on the best ways to link to us.

• Find out more about backlinks and how they can work for your business

Visit West's social media channels span Facebook, Instagram, and TikTok across the Visit Bath and Visit Bristol brands, with a combined audience of over 240,000 followers. In addition to reposting when we are tagged in posts (where possible), there is also the option to book in for an Instagram takeover, run a giveaway, or be part of our Food Friday series, all of which add to your exposure on our channels and are a great way of growing your followers. 

We regularly reshare content when members tag us in posts - so make sure you're tagging @VisitBristol and @VisitBath in your social activity.

Bookable social media opportunities include:

• Instagram takeover - put your brand in front of our audience directly
• Giveaway / competition - grow your own following and collect opted-in data (charges apply for data)
• Food Friday series - ideal for restaurants, food producers, and hospitality businesses

Plan Ahead with Our Content Calendar  

Our Content Calendar gives you advance visibility of upcoming campaigns and seasonal content themes across Visit Bath and Visit Bristol - so you can align your own marketing activity and make the most of the exposure opportunities throughout the year.

The calendar is updated regularly, and we encourage members to share relevant news, events, and offers around these themes as early as possible to maximise inclusion.  

• View the 2026 Content Calendar (pdf) (last updated June 2026)

If there are themes you'd like to get involved with or contribute to, please get in touch with Shonette Laffy on shonette.laffy@visitwest.co.uk.

We send fortnightly newsletters to our Visit Bath and Visit Bristol audiences, giving your business direct access to engaged audiences actively planning trips to the region. We feature blogs, competitions and event and business features.

There are also options for increased newsletter advertising, for the full rate card head to our advertising page.

Seasonal Campaigns

Both Visit Bath and Visit Bristol run seasonal consumer campaigns throughout the year, aimed at encouraging visits - particularly overnight stays, short breaks, and midweek stays. Campaigns are designed to add value and fill the gaps in the visitor calendar, rather than simply amplify already-busy periods.

Visit Bath flagship campaigns: #SummerinBath and #BathatChristmas

Visit Bristol flagship campaigns: #SummerinBristol and #MerryBristmas

As well as our flagship seasonal campaigns, we take an 'always on' content-led approach across a range of year-round themes, giving members consistent opportunities for visibility outside of campaign windows.

• Find out more about campaign advertising opportunities.

Visit Bath Campaigns

Bath at Christmas Our annual festive campaign runs in November and December, promoting short breaks to Bath centred on the popular and award-winning Bath Christmas Market, alongside the city's wider festive offer - including places to stay, attractions, food and drink, and seasonal events. Businesses can extend their reach using #BathAtChristmas. 

Summer in Bath is our annual campaign running from late June to the end of September, showcasing the very best of Bath and the surrounding region during the warmer months. The campaign promotes the full summer offer - places to stay, things to do, food and drink, outdoor experiences, and events to UK domestic audiences considering a short break or day trip. The campaign drives traffic to a dedicated Summer in Bath hub each year, and encourages user-generated content and extended reach through #SummerInBath.

Bath Food and Drink is our annual springtime campaign to promote Bath's food and drink scene, including bars, restaurants, tours, experiences, vineyards, breweries and local producers.

ReBalance Bath: Festival of Wellbeing In January and February, Visit West has partners with Bath BID to support ReBalance Bath, a city-wide celebration of feel-good activities running for three weeks from late January to mid-February. The campaign promotes Bath's exceptional wellbeing offer, from its world-renowned spas and thermal heritage to dining, countryside walks, and outdoor experiences, to visitors actively planning a wellness-focused short break.

Visit Bristol Campaigns

Summer in Bristol Running from late June to the end of September, Summer in Bristol showcases the city's attractions, events, food and drink, places to stay, and things to do during the warmer months. The campaign drives traffic to a dedicated hub each year and encourages user-generated content via #SummerInBristol.

Merry Bristmas Our annual Christmas campaign runs in November and December, encouraging short breaks to Bristol for festive shopping and to enjoy the city's wider winter offer including places to stay, attractions, food and drink, and seasonal events. Members can extend campaign reach through #MerryBristmas. Find out more about Christmas advertising opportunities

Bristol Food and Drink is our annual springtime campaign to promote Bristol's food and drink scene, including bars, restaurants, tours, experiences, vineyards, breweries and local producers.

VisitEngland Campaigns

Where possible, we align our activity with VisitEngland campaigns to maximise the reach and coverage of both cities and the wider region. This has previously included funded digital activity to support direct bookings with local businesses as part of national campaigns. We will communicate relevant opportunities to members when they arise.

Each year, Visit West produces the official printed Visitor Guides for Bath and Bristol, with a combined print run of around 500,000 copies. Guides are distributed to hotels, attractions, and key transport hubs across the region and beyond. They are also available to order directly by businesses and individuals.

Digital versions are hosted on both websites and promoted through our newsletters.

We endeavour to mention as many members as possible throughout the guides, however, if you wish to have a more prominent placement or advertisement in the guide, including full-page, half-page, inner cover, or back cover advertising - this can be booked through our commercial team.

• Find out more about Visitor Guide advertising here.

Running a competition or giveaway through Visit Bath or Visit Bristol is a great way to raise your profile, grow your audience, and reach new visitors who are actively planning trips to the region.

Package Competitions

Each month we run themed competitions on our Visit Bath and Visit Bristol consumer websites, promoted heavily across social media and featured in our newsletters. Prize packages typically combine somewhere to stay, something to do, and somewhere to eat or drink, making them a great fit for accommodation providers, attractions, restaurants, and experience providers.

As a prize giver you also have the option to access a GDPR-compliant mailing list of subscribers who have opted in to receive third-party communications - giving you a valuable, targeted marketing asset beyond the competition itself.

To find out more about partnering with us for a future competition, contact marketing@visitwest.co.uk

Social Media Giveaways

We also run social media giveaways on our Visit Bath and Visit Bristol consumer channels, offering another opportunity to put your business in front of our combined audience of over 240,000 followers. Giveaways are a highly effective way to grow your own following, increase brand awareness, and reach new audiences beyond your existing customer base.

To discuss running a giveaway on our channels, contact marketing@visitwest.co.uk

The Visit West Media & PR team supports press trips, releases, coverage, contacts, images & videos to showcase Bristol, Bath & the West of England.