Meet Bristol & Bath attends VisitBritain Business Events Association Conference

From 5 - 7 February 2024, Helen Applin, Head of Business Events at Meet Bristol & Bath attended the VisitBritain Business Events Association Conference in Edinburgh. 

This important inaugural event brought together international associations, PCO clients and city convention bureaus to address the subject of “Impact Beyond the Plenary."

Image: VisitBritain Business Events Association Conference 2024

Following an opening speech by Nick de Bois CBE Chair of British Tourist Authority there were many thought-provoking discussions focusing on how and why impact and legacy planning can and should be a part of the integral framework when planning a business event. VisitBritain partners MEET4IMPACT unveiled the first edition of the Business Events Impactful Framework. The framework focuses on natural, financial, cultural, intellectual, political, human, social and built capitals, aligning to some of the high performing and growing business sectors from across Britain. The Impactful Framework provides a journey to learn and embed wider societal and sustainable strategies into event design, working in partnership with organisers, associations and destinations.

Image: VisitBritain Business Events Association Conference 2024

A key part of discussions revolved around the role that Convention Bureaus play to develop partnerships beyond the traditional event and hospitality ecosystems. Meet Bristol and Bath, alongside many of our British cities have long established ambassador networks with strong reach into business and academic circles to help clients widen the impact of their conference.

Please do contact us for further information on how Meet Bristol & Bath can help you incorporate an impact and legacy strategy within your future event.