In this guest article, Bristol-based conference organisers Brightelm share their advice on preparing for the return of live and hybrid events.
We cannot wait for live events to restart and to see our vibrant Bristol city welcome business visitors once more. The team here at Brightelm has a wealth of experience in working with membership associations and not-for-profit organisations all over the world, but we can’t wait to start managing live events on our doorstep!
During the pandemic, which has had an enormous impact on the events industry, we’ve been fortunate enough to continue working closely with our clients to achieve their goals virtually. As restrictions begin to ease and events change format once again, here are some of our top tips for creating change-making events.
Ready to go live?
Over the past year we have seen a huge increase in virtual events and now there is a focus on hybrid events, offering your delegates the chance to attend whether at home or in venue. What this means is you may have a much larger audience than before – consider the time it takes to organise both live and virtual attendees’ needs.
Hosting hybrid events
Hybrid doesn’t mean just streaming your event. It’s about giving your virtual and live attendees an equal experience. Making sure the content is engaging and having the opportunity for them to interact with what is happening live. Finding the right platform for a hybrid event is important so you can exceed the expectations of your attendees.
Event programme
Consider your event programme – is your content engaging enough for virtual or hybrid? Changing the delivery of the event may also mean changing the format. Be open to ideas to achieve the best outcome for your members.
Explore your local destination market for sponsors
Bristol and Bath are vibrant, creative cities with a huge number of diverse companies. There may well be a local company that would love the opportunity to speak with your members and it will help build more connections for you in the future.
Utilise the knowledge and expertise of your suppliers
We make recommendations based on what would fulfil your needs. Just like us, your suppliers top priority should be making your event a success.
As live events start to come back it's important that attention goes into the planning right from the start, so you can deliver membership events that give value to your members and create a vehicle for real change.
No two events are the same and that is how we like to approach it. Brightelm want to help you achieve your event goals and can give you the tools to make that happen.
Our seven specialised services allow us to dovetail seamlessly into your organisation. That may be using technology to help you deliver more effectively or complete event management of a live, hybrid or virtual event. Your audiences are important to us and we understand their value to you. We offer professional and friendly services that help ensure you are on the path to event success.
For more helpful insight and to watch some our previous webinars surrounding membership events check out our website.
Our next free Webinar: Is there a problem with virtual exhibitions and do we need to solve it? is on the 21 May and you can sign up to attend here.
Brightelm are ready to hear all about your event, so call us on +44 0117 427 0106 or email hello@brightelm.co.uk to speak to a member of our team.
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Brightelm is your professional conference organiser. They offer a range of specialised event services for associations and not for profit organisations including sponsorship, marketing, abstract management, registration and many more.
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